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Suddenly, electric guitars were #1 on every kids Christmas list.Companies that had been manufacturing Accordions for 20 years, retooled for electric guitars.
Built in England, these first models—called the Stroller and Clubman—were based on Fender designs.
Soon thereafter the American Folk Music Boom began, and Rico recalls that his father’s shop made banjos and retrofitted a lot of banjo necks on other brands. Probably only about 300 of these acoustics were built. Di Marzios and Self-Distribution Rico next turned to using Guild humbuckers, but these again required disassembly. I drew a weird curve and said ‘I like that.’ The result was the Mockingbird. This is inaccurate; it’s not a “copy,” however, the idea for the Bich actually began with a Dave Bunker design idea. Rich’s most popular designs, the most commonly seen being versions of the Bich. The largest hole started at around 2″ in diameter and progressively got smaller until the smallest hole on the horn was ? Also in the NJ Series were the ST, Mockingbird, Bich, Ironbird and Warlock which were built in Japan and assembled in California. From 1990 to 1993, Bernie Rico had no control over B. Rich guitars, although he continued to own the name.