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One in 10 adults now average more than an hour every day on a dating site or app, Nielsen data show.
Yet for all their growth, the companies have staggeringly different ideas of how American daters can find their match — and how to best serve different generations.
This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).
Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.
” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.
#1 The Fish We don’t care how proud you are of that fish you caught, absolutely, positively do NOT post your fish picture. One out of every 10 man’s profile on online dating sites has at least one bathroom selfie picture as part of it.